In this automotive website builder case study, we’ll have a look at how AS United Motors managed to ensure a strong online presence, whilst improving their stock management, trade-in processes, and much more by launching a new, multi-branded website.
Quick facts
Client? AS United Motors
What they do? Sales of BMW, Peugeot, Maxus, Jeep, Alfa Romeo, and maintenance services for Rolls Royce.
Where? Estonia
Range? 3 dealerships: one in Tallinn, one in Peetri, and one in Kohtla-Järve.
Banking on experience
When AS United Motors decided it was time to revamp their website, choosing a partner to deliver their vision was a no-brainer. Having worked with Modera Software in the past, the company knew they could trust Modera with developing a website that would not only provide a great user experience, but also help the staff work more efficiently.
While discussions regarding the new website were still ongoing, United Motors was already enjoying the fruits of implementing Modera’s Salesfront product a few years back. The company has benefited greatly from the innovative system, as it has helped them with lead management, resulting in less lost leads and improved sales. They’ve also taken their trade-in processes to the next level with the help of Modera’s trade-in app, which has allowed the team to easily give customers a precise and market-based value estimation for every vehicle. On top of that, since introducing Salesfront to their dealership, both new and used car sales have become a lot less time- and paperwork-consuming. United Motors has also been able to publish their stock on classified portals.
With that said, based on their previous experience, United Motors knew they were in safe hands when trusting Modera with the development of their new website.
Preparing for launch
Partially owned by the Swedish company Förenade Bil, AS United Motors has always been driven by innovation. So when it came to upgrading their website, the company’s objective was to make sure it satisfied the high expectations of modern customers, while simultaneously making various day-to-day processes at the dealership easier and more time-efficient.
When Modera Software started building the new website for United Motors, they kept those goals in mind. After months of brainstorming, reviewing, developing, and tweaking, www.unitedmotors.ee was ready to launch.
The new, multi-branded website includes a full, real-time overview of both new and used car stock, making it easy for the staff to check which vehicles are available at any given time. By integrating a new Dealer Management System (DMS), service bookings can now conveniently be done online without any hassle or wasting time sitting on the phone.
The new website also includes a trade-in widget, which allows to make the entire trade-in process much faster, more transparent and precise for both the customer as well as the sales staff. On top of that, with the help of the DMS integration, it is easy to make online inquiries for parts whenever necessary.
Smooth ride from hereon
Since launching their new website, AS United Motors now has their online and offline car buying journeys covered by Modera’s innovative solutions. Delivering a smooth and enjoyable car purchase experience for their customers both on- and offline, has helped United Motors to strengthen their online presence, whilst ensuring maximum efficiency of their dealership processes as well as staff.
Keeping in line with industry best practices, implementing Modera’s IT systems has allowed the introduction of new capabilities and features, thus keeping United Motors at the forefront of technological advances in the automotive industry. The partnership demonstrates a commitment to maintaining a competitive edge and providing a modern, customer-centric experience.
However, according to United Motors, they’re far from being done. “By partnering with Modera, we’ve set out to create new solutions to deliver the very best customer experience. Our innovative ideas need new IT applications. Based on our experience, we can trust Modera to bring these ideas to life.”
Main solutions implemented
As mentioned, United Motors has implemented several Modera’s solutions. Webfront has provided them with a beautiful, user-friendly and easily managed website, whilst, among other benefits, Salesfront allows them to manage stock centrally and ensure an accurate, real-time overview of the inventory for all their dealerships. Both solutions have helped United Motors to increase their efficiency and productivity, while providing top-notch service for their customers.
