There’s a raging debate out there. Whether we believe it or not, we’re part of the debate and there’s no other option than to choose sides as the outlook for the future is changing rapidly and so is the automotive industry. Over the last couple of years, hybrid work models have become increasingly popular, not only thanks to the balance they can create in an employee’s work life, but also for how they can provide businesses an upper hand in multiple ways. However, it is really important to look at dealerships specifically and determine whether or not a hybrid work model can be efficient in such a setting.
Without further ado, let’s explore some of the ways car dealerships can adopt and implement a hybrid work model to simplify processes and improve their level of efficiency.
Sales and customer service professionals
The personnel at a dealership includes a lot of sales and customer service professionals, as the main goal of a dealership is to execute sales. A hybrid model can perfectly align with the needs of sales and customer service representatives, given that the majority of their day-to-day involves dealing with customers via email and over the phone, answering inquiries or questions regarding specific vehicles. However, at the same time, they need to be present and available for on-site activities as well. To execute those tasks in the most efficient way, they should be given complete autonomy when it comes to setting up their schedule. A hybrid model is in fact a great way to establish the perfect balance between the two tasks. There’s no denying that sales and customer service reps have a tough job and a hybrid model will allow them to significantly improve their performance.
Another important factor to consider, is that a hybrid model can be amplified using virtual sales and consultations. Sales consultants can leverage technology to showcase vehicles virtually and even close deals. Of course, your team must be trained before this transition towards a hybrid model can be done successfully.
Marketing in the digital world
A dealership’s marketing team will work best within a hybrid model, since most of marketing these days is done through online means. The hybrid model allows the marketing team to work both remotely as well as in-person, depending on the setup of a dealership. However, traditional marketing is still relevant and shouldn’t be neglected. A hybrid model will work best for the marketing team at a dealership, as it allows the team to make the most of both traditional and digital marketing and combine them into one, winning approach.
Training and preparing for a hybrid model
However tempting it may be, the transition towards a hybrid model is no easy feat. The fact is you need to train your employees if you want to move forward with a hybrid model and be successful. All dealerships have various intricate nuances involved in their processes and it is always a good idea to empower employees with certifications and even agile methodologies. Together, with apt training and tests you’ll be able to see if the move towards a hybrid model can be achieved and whether it will be the right step for your business.
A hybrid model can bring various benefits for a car dealership. However, it is highly important that you focus towards creating an ecosystem that supports a healthier environment. This all starts with a positive approach and asking employees what you can do to move forward towards a hybrid model together to make the most of it.
